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Commencement address by Apple CEO, Steve Jobs

by john follis
Friday, July 22, 2005. 01:37PM
1,032 Views 15 Comments

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.

So why did I drop out? It started before I was born. My biological mother was a young, unwed college grad! uate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course."

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few month later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six month’s, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I hadn’t ever dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky - I found what I loved to do early in life. Woz and Istarted Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started?

Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let! the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me - I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I love what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids! everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I lived with that diagnosis all day.

Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope, the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.

I had the surgery and I'm fine now. This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit More certainty than when death was a useful but purely intellectual concept: No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing so it was all made with typewriters, scissors, and polaroid cameras was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off: Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

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Tuesday, August 2, 2005. 10:53PM by Cynthia Jacquette
I wasn't bashing people that have made the choice not to go to college; what I was trying to say was his speech seemed a bit all over the place (he claims he has 3 stories, yet really tells 4), and is written like a freshman-"I did this then i did this then I did this". My mom is a college teacher and I have read better formed essays from her sophomore students. So maybe you don't need a college education to start a grassroots computer company, etc. but wouldn't it be nice if the speaker at a college graduation could write just a little bit better than the graduates he is speaking to. WAIT...I've just had the realization that maybe he is giving the students a reality check--people in "superior" positions really aren't the smarties that people make them out to be.
Tuesday, August 2, 2005. 08:22AM by Jessica Scarane
What Bonnie said is exactly what I took from this, but I can imagine sitting at this commencement and hearing all the cynical, superficial comments that would come from the graduates. I imagine the, "So what the hell did I go to school for?'s" and other snide comments that would come from the kids that just didn't get it. They'd also be failing to realize that they really don't know why they came to college. They went because it's what they were told to do by their community, high school and parents. So many graduates come out with no desire or drive to do anything, and that's where this speech should really hit home. The kids that it should inspire most would be the ones to cast it aside, which is sad really, but I don't deny its truth for a second. Like Bonnie said, I don't think everyone realizes a framed piece of paper isn't a direct route to a corner office with full length windows. But hey, what do I know. I haven't even graduated yet. ;x
Sunday, July 31, 2005. 11:00PM by john follis
Well said, Bonnie.
Sunday, July 31, 2005. 07:28PM by Bonnie Natko
There are so many people out there who go to college, use it as a license for a job, and are completely miserable. In contrast, there are so many brilliant people out there who did not complete college or even go in the first place. Most of these people wouldn't have it any other way and love what they do. The lessons of life that Steve Jobs has learned along the way are quite valuable, even if it may sound elementary. Do what you love, trust yourself and be who you are. In the grand scheme of things, that really expensive piece of paper is what it is, unless it's being applied or is something you really wanted in the first place. It's all what you make of it.
Sunday, July 31, 2005. 05:59PM by Marc Lefton
I skipped college, Cynthia. And John Follis let me speak at his marketing class at FIT about it.
Saturday, July 30, 2005. 06:47AM by john follis
Well said, Jeffrey
Saturday, July 30, 2005. 06:39AM by Jeffrey Riman
To me this about taking a risk on your most valuable commodity, the inner you. How many of us aimed for one career and ended up in another? If you know that you've made a wrong choice will you have the courage to change? Will you respond to the messages from your heart when the prevailing trends are against you. Steve Jobs has the courage and made the choices. That does not mean you will experience the success he has in his public life, but perhaps you will feel the success as a person. Think Different was the slogan, be yourself is the goal.
Friday, July 29, 2005. 06:45PM by john follis
I guess everyone sees what they want to see. You saw it as a commercial to drop out out of school. I saw it as am impassioned call to think different.
Friday, July 29, 2005. 02:45PM by Jon Michael Grusky
What a kick in the shins that must have been: busting ass for four years of college only to have your commencement speech given by a dropout. How cool. I'm touched, I'm moved, I'm unimpressed. As commencement speeches go, beautiful. A practical lesson? Not so sure. I’m always doubtful of the longterm effectiveness of motivational speeches. Perhaps on some smaller scale, that “Stay hungry” mantra can be employed or applied, but not everyone is as fortunate as he’s been, or has it in them to be so adventurous and freespirited. No kid has ever been told not to touch the stove and simply responded, “Oh, ok.” That certainly is where the Stay Foolish part comes in. When I was a skater my buddies and I used to overload on skate videos to get amped. We'd absorb all these tricks until we'd feel like kings, then hit the street. Watching these pros made us feel invincible, yet it didn't give us the guts to make it to the lip of the puny quarterpipe they had built, and that realization only had us crying on the curb instead of risking our knuckles. It’s not realistic to simply tell someone, “Do what I did, it worked.” Yeah, maybe for you, pal. My heart will go out to those starry-eyed fools who will go out and try what he’s telling them to do without a full grasp of reality and have it come crashing down on them without being prepared for it, and that’s the difference. Will they be able to call Mr. Jobs up at home to ask what they should do once they’ve followed their gut and spontaneously decided to invest all their money in a startup company and lost it all? Will he or his publicist provide a solution? How would people have felt at SVA if they were told at registration, “Well, you’ll graduate with a great book, but we’re just not going to tell you how to sell it.”? I was foolish not knowing that you have to be a salesperson also and not just an artiste, but how the hell was I supposed to know that? (1 of 2 continued...)
Friday, July 29, 2005. 02:39PM by Jon Michael Grusky
(2 of 2) How practical is it to tell an entire graduating class the possible benefits of dropping out... at their GRADUATION?! “The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting...” Dude, are you SERIOUS?! “...If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.” Maybe they should give him a booth by the Admission’s office during registration instead. I hope the students were enlightened and got something useful out of his speech, I do, but instead of choosing an upstanding educated speaker who went through the same experiences they did, to reinforce the reasons why they went to school in the first place and remind them of the fruits that THAT path will bear and to tell them why it will all have been worthwhile, they choose a billionairre dropout who makes his own luck to stand there and basically say, “Sorry I didn’t get to you guys earlier.”
Friday, July 29, 2005. 02:29PM by Jon Michael Grusky
So John, what are your thoughts on this?
Wednesday, July 27, 2005. 09:22PM by Cynthia Jacquette
Yes kiddies, you too can skip college, not know what a pancreas is, use apostrophes in the wrong places and completely ignore the idea of editing a story to keep it interesting. I'm sure most of those grads fell asleep before hearing his brilliant last lines.
Monday, July 25, 2005. 09:17AM by shaun arora
My commencement speaker blew. We were all getting wasted during the ceremony too. I would've stayed sober for something like that. Thanks for the post.
Friday, July 22, 2005. 08:36PM by x x
I had read his commencement address before and his words stuck with me. Mainly what he said about living each day because life is a blink of an eye. That is how I approach life. Some exciting things are happening now and I'm not wasting a moment of it. Glad everyone else can see his words. Hey, I just realized this Comment space needs to be a lot more than three lines while you are typing -- Marc/Jesse, fyi. Would be nice to not have to keep scrolling up to see what I wrote four lines above. It's great if you only write a couple sentences, which I'm incapable of doing. Apparently.
Friday, July 22, 2005. 04:54PM by Mark Roberts
That was very well written. Thank you for posting it.