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LogoWorks or LogoWorst?

by Jeff Fisher
Sunday, August 21, 2005. 02:07PM
594 Views 4 Comments

Just wanted to pass on some information about the "logo design" company LogoWorks. The firm has been getting a lot of major glowing press lately:

Wall Street Journal http://tinyurl.com/9o4w5

Entrepreneur Magazine Click to Open Web Page

Over the past few days more and more people have discovered that numerous LogoWorks designs have actually been blatantly ripped off from other designers. You may want to take a look at some of the discussion and evidence at some of these links:

The Origins of Brands Blog - written in praise of LogoWorks. The comments offer a great deal of info: http://tinyurl.com/bs8gb

BadDesignKills Click to Open Web Page

ThePreparedMind http://tinyurl.com/bbv9c

Morea's Photos http://tinyurl.com/dmhrr

HOW Design Forum Discussion http://tinyurl.com/bej4q

A HOW Forum "discussion" with a LW designer http://tinyurl.com/a9rry

I'm sure this will get more interesting as the week continues. Personally, I feel such "logo mills" do a huge disservice to the graphic design industry. The outright stealing of the work of other designers is another issue and its blatancy is incredible to me - and should outrage all designers and the clients being taken for what initially may be an inexpensive ride to get a new logo. How many stolen designs have been repackaged and sold to unexpecting clients by LogoWorks?

(login to vote or comment.)

Comments

 4 shown
Tuesday, August 23, 2005. 10:36AM by Jeff Fisher
Another site - http://www.instalogo.com/ - (owned by the same parent company) actually had the old pixelated Xerox "X" for sale as an "instant logo" until it was brought to their attention yesterday. A designer friend of mine bought it and then immediately informed Xerox. Funny, the logo has been taken down from the site and is no longer offered for sale today....
Tuesday, August 23, 2005. 08:05AM by Mark Roberts
What cracks me up is if you look at their web portfolio, not a single design is actually being utilized. And I couldn't find a logo which was up on a web site either, but I didn't look that hard. I am guessing 98% of their portfolio is for fake clients

I bet they try to go IPO, little late in the game, but that's what it smells like to me.

Monday, August 22, 2005. 02:39PM by Liam Strain
but I digress... unsuspecting clients, stolen ideas, bad.
Monday, August 22, 2005. 02:38PM by Liam Strain
Even with copyright issues aside... I've felt that such firms do a disservice to the industry as far as how they adjust client expectations. Even if we are not in direct competition (a frequent argument in favor of them is the niche of very small mom&pop companies that would not be hiring us for logos anyway), I feel like we now have to add in additional justification for even barely adequate time and monetary allotments for an identity project.

I can't tell you how many times I've had to face: "I just got an email about getting a logo for $100 in a week... so walk me through your bid again..."

Lucky me I am reasonably smart, and can communicate my value, but I feel horrible for the half of all the freelancers I've worked with who are not so good at the whole face time thing.

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