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The Tragic Decision Of Sony

by Jason Groszowski
Wednesday, March 30, 2005. 10:19PM
407 Views 4 Comments

I have now seen it all. This evening’s episode of South Park has been a non-stop PSP ad and I feel sick. Not that the decision doesn't make sense demographically speaking, but the consumer insight is totally lacking.

South Park's audience is fiercely protective and highly anti-establishment. The fact that a product would be as overtly presented for the first third of the show not only shows poor judgment on the side of Sony, but of Comedy Central as well. The only side to this decision that does make real sense is that I'm currently writing about it and it will be all over the filter blogs tomorrow giving Sony free residual publicity. But at the rate of the products sale, I don't think it was necessary.

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 4 shown
Thursday, March 31, 2005. 10:02AM by shaun arora
was it paid, or was south park just making fun of the psp hype?
Thursday, March 31, 2005. 07:52AM by Liam Strain
wi-fi, hi-fi, sci-fi --> places order
Thursday, March 31, 2005. 04:58AM by Mary Crosse
I don't know, but the ads are getting to me. Everytime I see one, I WANT IT.
Thursday, March 31, 2005. 01:49AM by EXIT3A .com
Guess what?

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