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News
Wake up!
by
Anil Gupte
Monday, May 28, 2007. 02:22AM
Technorati Tags:
aQuantive DoubleClick24/7 Real Media Right Media Microsoft Yahoo Google WPP
440
Views 1 Comment
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Wake up and start talking - I'll make the coffee! There is obviously no question that the growth of online advertising is accelerating, to the point where it may be funding the next big bubble or the “next big thing”. In the past two months the four giants of the Web have plunked down more than $10 billion in to buy businesses that control how ads are bought, sold and displayed across the Internet. Microsoft acquired Seattle online advertising and marketing firm aQuantive for about $6 billion in cash. A day earlier, WPP Group, said it would buy online advertising company 24/7 Real Media for $649 million. And last month, Google agreed to buy online advertising provider DoubleClick for $3.1 billion, while Sunnyvale-based Internet company Yahoo struck a deal to buy the privately held online ad exchange Right Media for $680 million. But on Adholes, all this might never have happened. Come on folks! What is going on? We want you industry heavy-weights to weigh in on this. What does it mean? Where is the industry going? And my favorite topic – what about ads for Internet TV? Enquiring minds want to know. Oh, and all you industry insiders, please lets hear from you soon - before amateurs like me start telling you what it means. |
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