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AIGA: Redefinition of a Designer

by Public Relations
Monday, October 1, 2007. 12:37AM
340 Views 4 Comments

by Jacquie Ang from TAXI Design Network

Today, AIGA is the first place design professionals turn to exchange ideas and information. It is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing AIGA, where for the past 93 years, has established a platform to facilitate the engagement of critical analysis, progression of education and the promotion of ethical practice.

When it was founded in 1914, it was named the American Institute of Graphic Arts. Its charter members were veteran professionals comprising of craftsmen and artisans. Now it represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.

A stalwart in the eyes of design practitioners, AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. Through the collection and analysis of data on the profession, it is authoritative in promoting and communicating standards for ethical conduct and professional expertise. It stimulates members in its provocative programming on critical issues facing design.

In its efforts to nurture emerging talents, AIGA encouraged some of the finest graphic designers to share their knowledge with students and young practitioners. Lectures and workshops were frequent events at the New York headquarters and elsewhere.

In celebration of both effective and innovative design, AIGA was, and continues to be, a source of inspiration to the creative community, always open to new ideas and new professional disciplines in the ever-evolving nature of design.

Visit Click to Open Web Page to read more.

JACQUIE ANG
Junior Assistant Editor of TAXI Design Network

© 2003 - 2007 by TAXI Design Network. All rights reserved.

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Friday, October 19, 2007. 02:59PM by michael Iva
. . . Or in other words, "What we've got here is failure to communicate". . . by professional communicators.
Friday, October 19, 2007. 02:36PM by michael Iva
The formula for 'an identity crisis for those who deal with identities' . . . Political Correctness + Keeping up with the (other design) Joneses + Finding a way to charge more money or justify over inflated fees + Not having a clue as to what to do + Trying to keep abreast of change or what is in vogue = Graphic Designers / Commercial Artists / Branding Consultants / Identity Designers / Image Consultants / Communication Designers. . . OR, "Are we as crazy as our patients" said one psychiatrist to another?
Thursday, October 18, 2007. 02:19PM by marc english
when in school i studied 'graphic design' and got my degree in that. within months it became 'communication design'. in the old days it was 'commercial art' and i know a lot of folks - myself included that kinda like that tag. but the angle i take at our studio is 'experiential design', which entails more than i'd care to get into here, except to say that it has to do with understanding (and living) real experiences and finding ways to bring real/genuine/authentic experiences to end-users. and regarding that 'branding' stuff, yeah.....you are correct: an identity crisis coupled with a buzzword....which will lead me to post elsewhere on this site, in regards to branding.
Thursday, October 4, 2007. 04:28AM by michael Iva
Graphic designers?....or.... Communication designers? What should we call ourselves today? Hmmmmmmm? Most designers I know are referring to themselves as Branding Consultants. What's up with that? An identity crisis for those who deal with identities, no doubt?