by Diyanah Lubis

The color yellow usually means sunshine, pure and bright. It is the easiest color to see and to add to that people who are blind to other colors can usually see yellow. Yellow is full of creativity and it symbolizes wisdom as well. Like the energy of a bright sunshiny day, yellow brings clarity and recognition. So what does this year's D&AD Annual 45 really recognize? To simply put it in just two words: The Best.

The 619- page thick hardcover book is draped in royal yellow with the logo carefully embedded in the middle. Place it in the middle of any other books and we assure you that this advertising bible will catch your eyes in no time at all.

This year, for the first time, D&AD chose a non-British communication center to conceptualize the Annual. This choice went to Fabrica and they accepted the offer enthusiastically. The Bennetton communication research center and D&AD has one thing in common: They both work to recognize and welcome only the best. The best ideas, the best creative execution, anything. When asked to do the 45th Annual D&AD, Fabrica suggested the concept of “The Flag”. This Flag project was then launched and they sent the D&AD flag to 500 creative people from all over the world. The Flag Project was taught of because Fabrica do not like the idea of the usual idea of flags and their formality. This will then include uniforms, national anthems and everything else that defines belonging.

The message is clear. “ You can burn it, stab it, wrap it, fold it, tear it, drape over a coffin, use it as a cape, as a banner, as a kite, as a water filter, as a declaration for peace, as a pirate flag, to aid your rescue from a desert island, as a patch in a quilt...”

The result is then a collection of different images about creativity and personal differences.

This year's D&AD Annual is filled with excellence and it is a definite star among the rest. Just like its trademark color, yellow never fails to shine and in this case, we can put a safe bet that the D&AD Annual 45 will continue to light our paths through the years.

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