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jingles

by hadji williams
Tuesday, August 23, 2005. 04:23PM
889 Views 9 Comments

As a copywriter of some success i can honestly say that i've never written a great jingle in my life. Would be nice to say that i have penned that 6 or 10 noter than half the people in american go arond whistling, mumbling or humming and the other have want to shoot the SOB responsible for it. But i haven't...

I bring this up because i can't get that deranged Hill-billy screamy-singy-thing out of my head. You knwo the one--somebody does something stupid. Title card compares said stupid act to paying too much for VOIP or broadband talk or something or other as 'it' kicks in:

Wu-hooo, hu-hoo-hooo... Wu-hooo, hu-hoo-hooo...

Makes me want to shoot someone. And it also makes me repeat it until my friends become my ex-friends...

And for some odd, odd, reason it makes me laugh like a 4 year old being tickled. Every. Single. Time.

I don't have many goals in this biz other than the ones most other folks have. But at some point I do want to do something that makes at least 50% of the people exposed to it go "whoever did that should be shot on sight" and the other half fall over like children.

Some of Goodby's old Little Ceasar stuff used to have that effect on me. That one old Tango spot where the fat orange dude in a diaper smacks people did that. And now...

Wu-hooo, hu-hoo-hooo... Wu-hooo, hu-hoo-hooo...

Anyway... I'm gonna go take one more swing at turning a few 18-34 year olds into 4 year olds .

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Comments

 9 shown
Sunday, September 4, 2005. 07:50PM by John Polnik
Hey, that song is featured in KILL BILL Vol 1
Thursday, August 25, 2005. 08:48AM by Rachelle Rouse
what's irritating about that commercial is that it took me about 10 viewings (or should I say listenings) to realize it was selling broadband phone service. to me, the visuals just looked like america's funniest home videos. but the music took the biggest slice of my attention, without the message of what was being sold. the writing explains why it's being sold in a certain manner. in this case, the commercial was self-defeating. it was such an intrusion with the rest of my passive TV viewing, more so than a local used car sales ad. as ad people, we want intrusions, positive intrustions, but the message must get through. the point being that with good jingles, the song/words don't just stick in your mind, but you know right away what it's selling, or it's closely associated with a particular thing. it's not just some random stupid song that pops into your head while you're sitting on the toilet or waiting in line at the grocery store.
Wednesday, August 24, 2005. 09:10AM by hadji williams
i'm not sure if i phrased my thoughts incorrectly or what but i think really good jingles are genius and incredibly difficult to write which is why i haven't come up with one worth a lick myself. my comment about all the good musicians being in bands wasn't a knock on anyone in here or any musician at a music house, it was just a response to the note that pointed out that my favorite current jingle is a sample from a band. hope that clarifies things. and yes, i do have a lot to learn about a lot of things. but i'm sure i'm not alone in that boat, am i?
Wednesday, August 24, 2005. 07:56AM by Capers Hammond
Hadji, we had a post about jingles a while back. They have kind of fallen out of favor recently. They aren't the device de Jour. I made a comment back then though that i can tell you exactly what is on a Big Mac right now because that song was burned into my brain when i was a kid. the odd thing though is i listened to the radio this morning for two hours in the car and I can't tell you one single spot that I remember- maybe it's the increase in the number of messages or lack of brain space but whoever came up with that song 30 years ago was a genius.
Wednesday, August 24, 2005. 05:47AM by Jeffrey Riman
Here's a place to start: http://www.geocities.com/f...
Wednesday, August 24, 2005. 12:29AM by Kevin Glennon
Hadji -- that comment that "all the really good musicians really are in bands" suggests you have no idea why anybody ever recorded and produced jingles.
Dude, you've got a TON of learning to do. Stop worrying about book sales, and start listening. I guarantee you'll sell more books for Hadji 2.0 if you take my advice.
Wednesday, August 24, 2005. 12:28AM by Kevin Glennon
Hadji, jingles are acts of brilliance. Write something about special sauce, or even about Oscar Meyer, and then you can talk.
Guy, jingles are an artform. You can't walk into them and suddenly be the new brain. In fact, you'll blow it. Study from the kids that were there, and then talk about how you *may*, on your best day, if you're lucky, be inspired.
Tuesday, August 23, 2005. 09:57PM by hadji williams
5,6,7,8... shlameel, shlamazel... hasenfefer incorporated.... uh, anyway... 5, 6,7,8... i gotta look for that one. thanks for the update. so much for jingles... guess all the really good musicians really are in bands, huh?
Tuesday, August 23, 2005. 09:23PM by Mark Roberts
That isn't a jingle. It's a sample of the band 5,6,7,8's from their Bomb The Twist album. It's freaking catchy tho. Sort of sounds like the Cramps and Guitar Wolf had a love child.

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