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Are Coupons Underrated?

by EXIT3A .com
Wednesday, April 19, 2006. 11:48PM
691 Views 15 Comments

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YES

NO

MAYBE

IT DEPENDS

SOMETIMES

NEVER

ALMOST ALWAYS

ALMOST NEVER

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Comments

 15 shown
Sunday, February 17, 2008. 10:23AM by Jonah Hughes
Please allow me to introduce myself. I am Jonah Hughes, Freelance Procurement Dept. Head at EXIT3A.com. I solicit advertising freelance projects on behalf of the writer & proprietor of EXIT3A.com. If I can be of any assistance, please do not hesitate to contact me. I am available 16/7 at http://www.exit3a.com
Wednesday, January 17, 2007. 05:41PM by Jeffrey McGivens
The coupons I bought are expired. Where can I return expired coupons?
Wednesday, December 6, 2006. 03:45PM by Jeffrey McGivens
Where can I buy some coupons?
Thursday, November 9, 2006. 08:39AM by EXIT3A .com
Here's the site where EXIT3A.com gets stickers made. I hope this helps. http://www.stickerguy.com/
Tuesday, October 31, 2006. 11:55AM by Jonah Hughes
I once got a coupon for a coupon.
Tuesday, October 17, 2006. 07:32AM by Sunil Shibad
Coupons were the original contextaul ads. Correct me if I am wrong but the average conversion rate of online text ads is about 1.2% yet text ads are beging hyped by the digirati everywhere. Pray why?
Tuesday, October 17, 2006. 06:33AM by Jeffrey McGivens
I collect coupons.
Saturday, April 29, 2006. 06:40AM by michael Iva
Industry wide average return approximately 1%. . . you tell me.
Saturday, April 22, 2006. 05:49PM by Kevin Glennon
Screw trying to land lifelong customers with coupons, if only for the following reasons they're worth the time: they make people stop and read your ad, and they often prove the tipping point between a returning client buying now versus possibly not buying for a little while. Frequency of sales can be directly influenced by coupons.
Saturday, April 22, 2006. 09:43AM by Bruce DeBoer
Ahhhh - but it all comes back to the quality of the brand. If the product is worth the extra cash, a coupon serves as an introducton to brand loyalty. Sans differentiation, there is no loyalty. A coupon for a commodity does exactly what Mark states: it ultimately drives sales to the lowest price competitor ... usually Wal-mart.
Saturday, April 22, 2006. 08:28AM by Mark Roberts
My thought is coupons drive sales, but devalue the product. The perception is the markup is so huge you can offer deep discounts and still make a profit therefore, once the coupon run ends, the product is percieved as over-priced. And redemption on coupons might impress a client, but the people who use coupons consistently just buy whatever is cheap and have no brand loyalty whatsoever. Three years at the promotion network taught me a thing or two.

I also know all the typeface "FREE!" looks good in.

Friday, April 21, 2006. 10:50PM by Kevin Glennon
Tom -- that graphic is absolutely MONSTER talented! HUGE respect for that. About coupons, yeah, they're pretty freaking huge. Probably the biggest, most common currency in advertising. Thoughts from you?
Friday, April 21, 2006. 05:23PM by Jennifer S
Hey Tom...Trivia question for you: "Where is coupon redemption highest in the entire United States"? Hint: cheese curds & beer :)
Friday, April 21, 2006. 07:27AM by Bruce DeBoer
Hmmmm, let's try an experiment. I send DM postcards every 6 weeks - let's make the next one a coupon. Any thoughts?
Thursday, April 20, 2006. 06:29AM by Marc Lefton
How did your 10% sale go?

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