Personal Interest

SELLING OUT - I wish - Please HELP

by Angela Hayden
Monday, November 27, 2006. 06:35AM
457 Views 8 Comments

I opened an online store about 6 weeks ago. I've placed print ads in local Dallas observer. That didn't work. Then I've been advertising on blogs - Feministing, Melodramatic, etc. I've sold 2 items. Whew hew!

I have ADSENSE and subscribed to ADWORDS advertising. I'm getting around 200 hits a month but not a bite.

Through cafepress I sell my art on Framed Prints, Posters, Tshirts, Mugs, Hoodies, Postcards, Greeting Cards, etc.

Any advice? HERE's THE SHOP LINK Click to Open Web Page

UPDATE: I've opened an IJournal, made alot of friends on myspace and am thinking about blogging. The only thing that worries me is I don't have enough to say on a daily basis to keep it interesting.

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Wednesday, December 13, 2006. 01:04PM by Angela Hayden
Thanks to everyone who's given me great tips. I've been and will implement everything I can. You people rock. Thanks for sharing your knowledge.
Wednesday, December 13, 2006. 11:19AM by Lucy Morse
You could tweak your wares by offering optional personalized 'quotes' (tasteful, no doubt.) from your customers. Maybe with the "blue singer" you could add something like "Singing the Blues Club" or "Blue Mood". Teens like "like" identity with peers. Or you could offer custom quotes that they choose. Customers seeking a unique gift would love that option.
Monday, December 11, 2006. 07:48AM by Jeremy Feldman
Selling art, on the Web or otherwise, has always been a tricky business. Face it, most people don't "need" art -- it's purely an aesthetic commodity. From the little I know of the art world, it helps a lot to be a known quantity in the art community. So I would make a conscious effort to participate on existing art blog sites and create an online presence within the art community. Obtaining support and guidance from existing, successful artists will help you make contacts with galleries and patrons. But keep in mind that they may not take your art at face value. Friends and acquaintances who have done this have received "advice/criticism" from gallery owners who know the market that they sell to and often try to get you to produce work they know they can sell. In the end, this may have little to do with your artistic vision.
Monday, December 4, 2006. 11:07PM by Anil Gupte
Forget all the rest of the advice. Listen carefully. Think marketing, not just advertising. Here is my impression. You are cute, you are pretty. Your merchandise features you. Your merchandise is cute and pretty. With me so far? Think about it - if you needed someone to buy YOU, say as girlfriend, spouse or lover, what would you sell? If just your pretty face, you would get lots of "hits" - but no one would buy. As in make the commitment in time or energy or personal resources (hopefully not money in your case). So what you need to sell is something deeper. One idea would be to write/blog about yourself. To share your innermost feelings. (Warning: Keep it positive, even if you are talking about abuse). Now you would be able to connect with people. They would think about you, talk about you or better still talk about your ideas. They would buy a coffee mug with your picture on it. Another possbility is to have a diary. Lots of people would be curious what a cute babe like you does with her time. And no, I am not hitting on you, I am happily married. :-)
Friday, December 1, 2006. 04:32AM by Buddy 'Friendly' Wachenheimer
Good comments Marc! Also, try getting different agents (art reps), in 'different markets' to pitch your work in the real world, to patrons and galleries. Find out what their typical commission is, then offer the agent 50% more than other artists are paying them. Do the same pricing deal with galleries, their split is usually 50%, so offer them 80% instead. Then have the gallery price your artwork higher than anyone else they represent at their gallery. Buy your way into the art scene, by using high price/high fees/high commissions-leverage. The art world is pure fluff anyway, so what difference does it make? Few know the difference between good and bad, most use price as a benchmark of quality...so use price as that benchmark. Also use price as motivational tool to get someone to sell harder for both of your benefits. What do you have to loose? It doesn't cost you anything. Don't get greedy about something you do not have. Don't worrying about making money now, make your career first, the money comes later. It is kind of like how singers on American Idol are launching their careers. (Contact me in seven years, and I'll tell you what your next move should be.)
Wednesday, November 29, 2006. 11:34AM by Marc Lefton
I don't think your products suck, but they are very niche and with adsense you're appealing to a broad market, even by using keywords (they still have to like *your* style.) For this type of site I would try promoting by using free press release services like PR web. Send a release about different art pieces you create. That gets sucked up by the google spiders and bring your traffic for a long time. I've been advertising Adholes on the cheap for a long time. Advertising does not work at all - the translation from print to web - people remembering the URL and to check out your site is very hard. I handed out 1,000 Adholes.com stickers at parties and only 2 people came onto the site that way. I had a free half page ad in a design magazine through a trade and only got a handful. Craigslist postings are more community oriented and will probably have more people interested in art checking you out. Creating a myspace profile for your work and adding gobs and gobs of friends isn't a bad idea either. Both of those tactics worked to get people here (although I stopped with Craigslist because it led to some low-quality accounts.) Good luck.
Tuesday, November 28, 2006. 12:31PM by noreen sullivan
What are you selling?
Monday, November 27, 2006. 03:32PM by Bret Carpenter
Google has some nice products like adsence and a few others.