News

Adholes - the name

by Marc Lefton for Adholes On The Inside
Friday, July 6, 2007. 06:24PM
862 Views 51 Comments

When I started Adholes, the name just sort of popped in my head. I though it was catchy and much better than anything else I had thought of. And I certainly needed something memorable with the fact that I was unemployed at the time and really had no money at all.

I had no agenda in naming the site Adholes. I wasn't trying to be dirty, or funny. I just wanted a name that would reflect the attitude of the site: advertising people who would hopefully be down to earth enough to throw away their pretenses long enough to meet each other and share ideas.

On the user side the name has been wildly successful. I can count on one hand the number of people who claim to be offended by Adholes. Or suggested a name change. Most people think it's cute, cheeky, funny, or some combination. Very few think it's dirty. I would venture to say that those who do think women with skirts above their knees is dirty or remember fondly the days of the 1-piece bathing suit.

So if the name Adholes is showing the outlines of our nipples, it's our potential advertisers who have been kicking us in the Assholes most recently. I'm not naming names, but everyone from major corporations to potential industry sponsors has a problem with Adholes. In every case, the person who has a problem with the name is NOT a member of the site and has never interacted with the users.

They want to reach you, the Adhole with their advertising message but they're unwilling to hang out with you in the place that you feel comfortable. Don't you find that offensive? I do. How would you like it if advertisers refused to advertise to you in other places you enjoy content because they claim that the medium you're viewing it on is inappropriate?

Our biggest hurdle in trying to make some money so we can continue to improve this site has been the fact that the very people who have the ability to write us a check don't get us, our audience or our vibe.

So I'm asking you, an Adhole who has gone that extra step to join a group that signifies your deeper commitment to us to please do the following. In the comments below, please tell us what you do for a living, and why you think the name Adholes is appropriate and why anyone who thinks otherwise is a big old doodyhead. I would love to share with these people your opinions as clearly they have their heads up their asses.

(login to vote or comment.)
Sunday, March 16, 2008. 01:18PM by x x
Thanks for your sympathy Ben. Yeah, I did end up with a friend who used a lot of hair products, so I guess that's something.
Sunday, March 16, 2008. 01:17PM by x x
Buddy, do you ever stop promoting yourself? Or talking in the third person? (Or is it first person? I could never get that straight. )
Sunday, March 16, 2008. 07:32AM by Buddy 'Friendly' Wachenheimer
Everybody needs a buddy, pals. Buddy Friendly that is. It works! It works for doskis too. But only for the do on the big head. The little head needs something special. I call mine Visa. Why? Because it's accepted everywhere.
Sunday, March 16, 2008. 05:47AM by Ben Story
I can understand. Hopefully you were able to snag a few of his castoffs, at the least.
Saturday, March 15, 2008. 08:33PM by x x
Yeah, but Pete became more popular than me. Had more friends. Got more attention. It was embarrassing.
Saturday, March 15, 2008. 06:29PM by Ben Story
But as far as hair names go, Pete is a fine one. And no worries about changing the sheets, JQ. I like to keep things spicy. Just as long as there are no curlies left behind.
Saturday, March 15, 2008. 12:52PM by x x
My wife sort of got all caught up in that old Rob Thomas look a while ago. You know, the shag pulled forward? I agreed to do it. Then, like an idiot, I let her blow dry it out and it puffed up so much I looked like Paul McCartney. Long story short, my boss at the time named my hair Pete. Not good when your hair has its own name. What's next, a Social Security number?
Saturday, March 15, 2008. 09:12AM by John Q Public
Sheldon huh, that’s a fine name for your doski! Mine is no-name-bastard. I hope Buddy does too. But, I'm thinking she might end up like a pincushion instead ;-( Politicians are always sexual deviants of one kind or another. I’ll speak with Buddy on your behalf regarding the Lincoln bedroom, as soon as I’m done with it. (Just make sure the sheets are changed.)
Saturday, March 15, 2008. 07:52AM by Ben Story
I'm hoping he'll make an honest woman of her. Then once in office, I'll be able to sleep in the Lincoln bedroom. The hair's no longer out of proportion. I've cultivated it into a beautiful, shoulder-length mane of sun-kissed goldilocks. It really is magnificent specimen, and it's name is Sheldon.
Saturday, March 15, 2008. 06:22AM by John Q Public
The Fellini thing works! So do migrant workers. BTW Ben, how’s that thing working out between Buddy Friendly and your sister, is he still doing her? Time for you to schedule a haircut with me so we can get you in ship-fuckin-shape so you look sharp for those job interviews.
Friday, March 14, 2008. 05:28PM by x x
It's those damn migrant copywriters and art directors who come over the border illegally and steal good yobs from people like you and I.
Friday, March 14, 2008. 04:05PM by Ben Story
Aha! That's probably why I am currently looking for a job. I mean, yob.
Friday, March 14, 2008. 02:23PM by x x
Adapting to change is the key to survival. Why do we, as advertisers, always ask clients to be brave and take bold steps and change their campaign, logo and yes, sometimes their name - because it's better for business - but when it comes to our own creations we act as if different rules apply? Unfortunately, we practice our art in an industry, not a vacuum. If Michelangelo can make changes for the church, some ad guy can certainly make changes to gain more sponsors. It's called capitalism, and like it or not, it's why we have a job. Or yob, if you're talking to JQ.
Friday, March 14, 2008. 01:05PM by Ben Story
Whenever a great idea/website/concept/show/band/etc starts changing itself for sponsorship, the result usually sucks. Little solace to those footing the bill, though. Maybe the solution is seeking sponsors who would actually celebrate this kind of expression.......This Adhole comment, sponsored by Hustler.
Friday, March 14, 2008. 12:10PM by x x
I can live with a tenth of a percent differential. By the way, I just noticed how matching our profile pictures to this cerebral exchange borders on the absurd. A mutant Bird-Dog philosophizing with a rugged Half Breed. Like a Fellini movie or something.
Friday, March 14, 2008. 09:46AM by John Q Public
99.999% of the masses are a mess. The remaining % matters. I care what is important, and those who are important tend to care about me. In that context I agree with your last statement.
Friday, March 14, 2008. 09:32AM by x x
We are always cool. No matter what. Actually, I do care what other people think. Not to the point where it would move me on something if I felt strong enough about it, but enough to be influenced, fed and grow from their thinking. That's why I'm engaged with you right now.
Friday, March 14, 2008. 09:27AM by John Q Public
Mark, you know what they say about what happens when you ass*u*me? Listen, you care about what is important to you, but you do not care about what other people think about what is important to you. Big difference, no? Safer for the artists soul, no? Dig? We cool?
Friday, March 14, 2008. 09:03AM by x x
No argument there. The only point I was trying to make is that this stuff isn't free. Lefton and his bunch can not do this indefinitely for free. Enter commerce. Enter the notion of a name change to attract commerce. It's not selling out. It's selling in.
Friday, March 14, 2008. 08:40AM by Leah Lax
i mean, we all know what we are and what we aren't. Most of us have found a way to laugh at the whole picture, those who can't, well, they judge awards shows dressed as Napoleon in black and talk to their pet fish.
Friday, March 14, 2008. 06:41AM by x x
Therein lies the beautiful paradox that is JQ. If I take your advice, I shouldn't care what you think. If that's the case, then I can go back to caring what other people think, including you. It's just too much for this small pooch brain to handle. I'm going to go lick myself.
Friday, March 14, 2008. 06:22AM by John Q Public
PS---who gives a flying fuck what anyone thinks?
Friday, March 14, 2008. 06:21AM by John Q Public
I am a burr under society's saddle, a real pain in the ass, a real asshole… and proud of it. What’s your excuse people?
Thursday, March 13, 2008. 09:20PM by x x
I'm new to this site. I like it. And I know Marc personally and I like and respect him. I respect what he and his partners have built here. I hope to have an accomplishment like this under my belt one day. I've also had some limited interaction with a few folks below and they have my respect as well. So I'm going to lay it right out there. This site is supposed to be about honesty. Right? Well, I'm not seeing it here in this exchange. So I'll say it. Adholes is a play off Assholes. You know it. I know it. And potential sponsors know it. Personally, I don't care what the site is called. I like the concept and the community it brings. But being honest doesn't mean dropping the F bomb, like some folks do here and elsewhere. That's easy. Or joking around it and not really addressing it. That's fun. But being honest is telling it like it is. And Adholes is an obvious naughty little play on words. It's not an accident. Or a coincidence. So you have two choices. Embrace it and use it to pull in the kind of sponsors that it attracts. Or change the name. But bithing about it will get you nowhere. At least that's the way this old dog sees it.
Wednesday, July 25, 2007. 09:25AM by Leah Lax
"doodyhead" now there's something you don't see every day. I love it. What do I do for a living? I think and write. I work part time in market research recruiting for focus groups now...but in past lives, I worked as an intern in account service, brand planning, media, traffic, production and research. I've also launched a brand and helped to run a guitar school. I've sold motorcycles, boats and atvs. And, I've played the Knitting Factory solo electric. People find the name "AdHoles" offensive? you've got to be kidding me. This is from an industry that churns out not only godawful advertising (GoDaddy.com, anyone?) that makes you want to punch yourself in the face, but hasn't produced anything truly exciting or relevant to world culture in years. Fear is just a billboard for "i refuse to learn that". In this day and age, there's no excuse for not experimenting (and hey, there are a LOT of things to experiment with that don't involve bail money or brain damage). And duh, it's a basic marketing concept, to speak to people you want to say something to, you have to go where they are. By not advertising with someone, you're telling them that there's something seriously wrong with the humble abode they invited you into. It's not nice to insult a homeowner under his/her own roof, now is it? (especially when you want their other house guests' money/time/attention/services) And advertisers know better than anyone, the public has the attention span of a flea on speed, and a very short memory. Taking risks is how you fail in business, but also how you get ahead of everyone else. Don't give up, there will be advertisers that can see the bigger picture, you just have to sift through all the crap to find the diamonds, that's all.
Tuesday, July 17, 2007. 02:23PM by Bret Carpenter
GO Wachenheimer
Tuesday, July 17, 2007. 02:11PM by Buddy 'Friendly' Wachenheimer
Richard, you are saying what millions of people are telling me thousands of times everyday....Buddy, we need your help. Buddy, you have to become our next president. Just vote for me folks and your troubles are over. Vote for me and I'll rename Idaho, and call it Adholeho.
Tuesday, July 17, 2007. 05:11AM by Richard Track
my name is Richard Track alias Karl Rove and i am a creative executive/director ..if they do think that the name "ADHOLES" isnt appropriate ....then, all they have to do is revisit all the brand names in the market ....do you think NIKE or ADIDIAS, or COCA ..or PEPSI is better lololololol how about PROCTER n GAMBLE !!!!! so gambling is appropriate lololol ..... where on earth the advertisers marketeers come up with brand names like these ....my god, so now "ADHOLES" isnt appropriate ...Buddy you have to become president and while you 're at it do something
Thursday, July 12, 2007. 01:43PM by Buddy 'Friendly' Wachenheimer
. . .come to think of it, some luck lies in not getting what you thought you wanted but getting what you have, which once you have it you may be smart enough to see is what you would have wanted had you known.
Thursday, July 12, 2007. 01:39PM by Buddy 'Friendly' Wachenheimer
Marc, I'll donate a dollar if you change the name of the site to "Wachenheimer". (Damn that has a nice ring to it.)