Can you afford to spend twice as much to do something again because it was not done right the first time?

Can you afford to get "ripped off" spending money on the wrong things, from the wrong source?

Can you afford to let a much more expensive proposition be at risk because you do not want to spend enough money to fix it, or to protect it?

Can you afford not having the job done right?

Can you afford wasting time if a job is not done on time?

Can you afford having your image tarnished?

Can you afford not making the sell?

Can you afford having your product or service fail?

Can you afford not being able to compete?

Can you afford not being able to get something to the market first, or better than your competition did?

Can you afford losing market share?

Can you afford not getting repeat business?

Can you afford bad press?

Can you afford not getting referrals or positive word of mouth endorsements?

Can you afford not getting a raise or a promotion, because of your performance?

Can you afford to lose your job and your income stream, because of your performance?

Can you afford to not be able to get another job in your industry because you blew it, and now have a bad reputation?

The next time you are trying to sell (whatever) to a client, try using the psychology behind these aforementioned premises. They will put things in perspective and help your client understand what they really can, or cannot afford to do. .

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