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Press Clipping: Marketers Start Promoting Christmas Items Early

by Jo Hughes
Saturday, September 27, 2008. 12:45PM
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246 Views 2 Comments

Press Clipping from the NY Times, September 23, 2008.

"With the economy in such fragile shape, sellers of holiday goods and services are seeking to gather their dollars while they may."

Click here to read the article.

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Saturday, October 4, 2008. 03:57AM by Sonya B
Christmas ads have been starting earlier and earlier for a long time. It makes sense from a marketing standpoint considering people will have to buy smaller quantities over an extended period. The one retailer in the article who said that starting earlier so he doesn't have to discount as much is right on the mark. I used to work in retail and when items are out early, people tend to buy for fear it will be gone by Christmas. As Christmas nears, the idea is more that it will be cheaper if I wait until the last minute. In tough times, family holidays are all that much more important, but hopefully it will be about friends and family instead of stuff. Disclaimer: I am a sucker for all things Christmas.
Monday, September 29, 2008. 05:07AM by John Q Public
Everyday is Christmas. Santa needs your money (no cookies and milk required).

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