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Fraud or taking initiative?

by Marc Lefton

Tuesday, February 27, 2007. 01:14PM

436 Views 5 Comments

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So this guy photographs himself nude, produces an authentic looking ad and runs it in a newpaper, telling them to "send the bill to Gucci." Is this consumer-generated content gone too far?

(login to vote or comment.)

by Marc Lefton

Comments

5 shown

Monday, March 5, 2007. 04:51PM by MR SLAPPY

I'm sorry, I won't do it again.

Wednesday, February 28, 2007. 05:37AM by EXIT3A .com

Hats off to the gentlemen. For the cost of a newspaper insertion, Gucci has garnered millions of dollars of free propaganda. And think of the money Gucci saved on the photo shoot. Consumer-generated content can never go too far. Episodes like this are only the beginning. Stay tuned.