I saw the ad in 11211 Magazine, a free color glossy for the residents of the Williamsburg section of Brooklyn: "Our haircuts will get you laid." Accompanying the ad was an article written about the salon as well, where the reporter brought her gay friend for a haircut, then followed him around the clubs to see the results. And indeed, he did wind up getting laid.

Being someone who both wants to reward good advertising and also have a haircut that gets me laid, I walked the ten blocks down Grand St. and walked in without an appointment, just like the ad said you could do. No one was in the shop except Robert, the owner. After talking about his ad for a few minutes, he told me that he knew he needed to do something to get a buzz because he's in a low-traffic area of town, and doesn't want to give cuts to the local riff raff.

Robert has a marketing background before he cut hair, so he knew that his ad had to be catchy. Now it's not only catchy, but it's getting him press as well. After talking to him throughout the haircut, he asked me to come back to him with a proposal to do some buzz marketing, which will be a great little client for Jampacks to cut its teeth on.

Robert is quite the character though. In addition to the haircutting business, he sells porn, metro cards and other hair care products to subsidize his $17 prices.

My haircut is great-I got laid three times during the walk home. Well, not really. But I definitely felt like a few girls who walked by checked me out. I'll keep you posted on whether or not it works.

Meanwhile, I'd love opinions on this advertising campaign. He was a little scared and wanted to change it to "might get you laid" but I told him to keep it as is and put a funny disclaimer like "Individual results may vary. Jerks not included."