Personal Interest

Social Networking Sites and Advertising

by Kerry Santo
Thursday, March 27, 2008. 07:53AM
416 Views 16 Comments

One of the social networking sites that I signed in to have a look round at sent me a message saying that as of Friday there would be no more web advertising, the site has over 6 million members with more joining every week, so my question for those of you who work with web advertising, would you think this was a wise move on their part or do you think they will suffer for it. And do you think that this would signal other sites to follow suit?

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Saturday, March 29, 2008. 02:20AM by x x
I will say this about colorful language like tits, etc. It becomes a crutch for thinking. A short cut for good writing. I do it too, so I'm not being judgemental. But it's just a fact.
Saturday, March 29, 2008. 02:17AM by x x
I guess it depends on how they monetize the site. Is there a fee to join? You've got to make money somehow, otherwise what's the point?
Friday, March 28, 2008. 04:12AM by Olivia McKinsey
Hey TJ - Faceparty would LOVE your new pic, I think. I would say that looks like a face party... if you're hitler.
Friday, March 28, 2008. 02:58AM by Kerry Santo
hi TJ the site is http://www.faceparty.com/
Thursday, March 27, 2008. 02:31PM by TJ Swafford
Yes...link the site please. I love research.
Thursday, March 27, 2008. 12:21PM by Kerry Santo
Olivia, I was actually here first before I went there, just joined it to have a look around as i have been building my own networking site for projects, ended up having to build from scratch. And after being there for a wee while found it to be like the jerry springer show without the cameras.
Thursday, March 27, 2008. 10:08AM by Olivia McKinsey
Or, whatever its called.
Thursday, March 27, 2008. 10:08AM by Olivia McKinsey
Thanks, Q! Prime example why all of the people from facefoot should come to AdHoles!
Thursday, March 27, 2008. 10:05AM by John Q Public
PS-- shit... tits... bollocks...fuck
Thursday, March 27, 2008. 10:02AM by John Q Public
BTW--If you ever get cut off by the message length limit, just continue in another comment box.
Thursday, March 27, 2008. 09:56AM by John Q Public
Kerry, wish you were here http://adholes.com/postings/2ed81c16...
Thursday, March 27, 2008. 08:34AM by Kerry Santo
thanks for comment Olivia, will see how they do after a few months will probably get another message saying they will be going back to that.
Thursday, March 27, 2008. 08:30AM by Olivia McKinsey
Websites are developed for 2 reasons: A need has been shown, and money can be made. They will still make money on the site - they MUST in order to keep it running unless they are funding it out of the goodness of their own hearts (which I doubt). It seems to me that their decision is stupid - because there ARE companies who will advertise on a site that shouts "Tits" and "Bollocks" - they just won't pay as much. So, no, social sites will not follow suit. After all, most social sites are free to users (paid models just don't do as well - look at classmates). They will be forced, in one way or another, to accept some form of payment for services. (Facebook got into advertising shortly after opening the site to the world - because they needed more money to maintain their costs). Most VC's require an income plan - most of the time that is advertising. So, the guys below may be talking a good game, but they won't be playing according to these rules for very long.
Thursday, March 27, 2008. 08:19AM by Kerry Santo
didnt know there was a message cut off in the comments, but basically they are doing as advertisers keep laying down the law I suppose, was interested in knowing what you thought, and whether internet social sites would start doing the same
Thursday, March 27, 2008. 08:17AM by Kerry Santo
okay the site is not great and below is the message that they sent, the site is faceparty, admittedly it is quite a shite site for stuff but nonetheless others seem to like it. message from admin Wow! That felt good! We haven't been able to say "tits" or "bollocks" for 3 friggin' years! All of a sudden we realise we'd stumbled onto this hideously ugly path, and before we knew it we ended up in corporate whoresville. Our advertisers gradually demanded change... after change... after change to our website, making it impossible for us to say words like "tits". It made the whole thing suck. We used to be naughty to the hilt and get away with all sorts of mischief - remember how we used to get you guys to steal your teachers' staplers and post them to us for ransom?... or Grim Rita's "does my bomb look big in this?" rucksack?... or "Pope Idol" (which we launched the day after some vicar was found jacking off on here)... hehe. Best of all was when Grim Rita got arrested, cos she had you all send dirty letters to the grumpy accountant next door (over 250,000 letters - we didn't think the poor old sod would have to open every single one, just incase it was a riveting pension supplement. eek!) Eek, we're sorry - we hadn't realised we were climbing the corporate ladder - honestly, it just happens without anyone noticing - it's so evil!! The money grabbers who copied our original idea (we were the world's first online profile community) kinda formed an industry that threw all sorts of rules at us and we started following them for some strange, unknown, reason. Yep, we became a bunch of nob-jockeys and we didn't even realise. Anyway - no adverts means no rules. No rules means we can start to party! Give us a while to sort our heads out and this place will start rockin' like an alzheimers on crack. Anyway, if you care to join us, we're all gonna shout "tits" at 2pm this Friday afternoon, wherever we are and as loud as we can, to announce our long awa
Thursday, March 27, 2008. 08:13AM by Buddy 'Friendly' Wachenheimer
Give us more detail about the WHY...why are they saying they are not accepting any more advertising? Do they have a lot of advertising now? What site is this? Please provide a link.