*A letter from Husband to Wife:* 

Dear Sweetheart, 

I can't send my salary this month, so I am sending ! 100 kisses...   
You are my sweetheart. 

Your husband 
Allen. 

*His Wife replied back after some days to her Husband:* 

Dearest sweetheart, 

Tha! nks for your 100 kisses, I am sending the expenses details. 

1. The Milk man agreed on 2 kisses for one month's milk. 

2. The electricity man only agreed after 7 kisses. 

3. Your house owner is coming every day and taking two or three kisses instead of the rent. 

4. Supermarket owner did not accept kisses only, so I have given him some other items..... 

5. Other expenses 40 kisses 

Please don't worry for me, I have a remaining balance of 35 kisses and I 
Hope I can complete the month using this balance. 

Shall I plan same way for next months, Please Advise!!! 

Your Sweet Heart. 
             

the end of the business world as we know it is sooner than you expect

Have you ever worked for a company that did pull its pricing out of thin air? Goods producers do it too so they think everyone else does. Shit rolls downhill, so one guy beats up his supplier on price, so the supplier has to beat up his supplier, and then that supplier has to beat up his.... It's crazy and part of it is that companies don't understand what they have to earn, charge, overhead, etc. There are great suppliers who are wonderful resources and I want to be one and to have many.

. . .this approach is particularly relevant in today's economic climate.

Suggestion...save this video for future reference and usage. Figure out how to use this video in a subtle manner, so as not to piss your client off. Yet, in a straight forward enough manner that it becomes an effective way to show clients via an analogy comparison just how ridiculous what they are suggesting that you compromise on (regarding money), really is. What most people in business think is uncalled for and absurd in client / vendor transactions, we in the advertising business must deal with every day. This video does a nice job in pointing those absurdities out. It is a little sugar to help the medicine go down.

WHY? Because there's always someone willing to do it for less. And the reason that offer gets accepted is that there are brilliant, gold-plated clients out there who can't distinguish between shit and shiitake, but pretend they can. There's an inherent wall of distrust between producers of goods that come out of a factory and the producers of their advertising, who weave castles in the air of ideas and then pull a price (some would think) out of thin air. Irv's Junk Yard probably doesn't need a $750K commercial created by a South African director, and his ad people probably know better than to suggest it. Irv is a realist, and probably would make a good client. Irv's brother Izzy, who manufactures premium widgets for the upscale market, is used to interchangeable parts that can come from multiple suppliers. A metric plotz is a metric plotz, no matter who supplies it, and Izzy can (and does) jerk his vendors around until he gets the lowest conceivable price. So when Izzy gets a quote of 20 large for a photo shoot that will glamorize his widgets, he blows up and asks for the fucking camera so he can take the fucking picture himself, and who needs your fucking overpriced photographer anyway. A picture is a fucking picture. Irv doesn't generate work that earns Pencils, perhaps. But neither does Izzy, and at least Irv's ad vendors don't have to buy Maalox by the case.

...So do I, mam. My finger is on a hair trigger. An orange curly straw could put your eye out for Christ's sake.

I'm glad you've got my back, Q. Thanks.

Sonya, tell who ever it was that threw the orange curly straw at you that there will be a new face in hell for breakfast in the morning if I catch them doing it again. By God!

P.S. Don't worry. I was not injured in the attack.

The only thing missing from this is my sister. This is how she really shops! Anyway, part of the problem with this in the business world is suppliers sometimes overprice expecting to be negotiated down, not realizing where it's safe to stop. Price accordingly and only give price if you take something from the bid away. Simple and then both people are happy. Everyone should make a profit and feel like they receive value. That's all I can write. I just got an orange curly straw thrown at me.

Sellers rip off buyers. Supply exceeds demand.

Well...?