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Is Advertising Art?


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Of course not. Advertising is a compromise. Art isn’t.
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Saturday, June 9, 2007. 05:40AM by Jonah Hughes
Scratch that last comment. Advertising is art and I’ll back that up with an ad I did for toilet paper.
Sunday, February 18, 2007. 04:01PM by Jonah Hughes
Do you consider forks food? I do.
Monday, April 3, 2006. 06:36PM by anDrew Wallace
well, I'm not exactly saying that God is just "a human emotion," but rather something that which cannot be explained with words...much like art
Monday, April 3, 2006. 12:44PM by michael Iva
Drew, you're right, God is "a human emotion". Good point.
Monday, April 3, 2006. 12:33PM by anDrew Wallace
When speaking of the end result or method of creation, advertising may not be art, but when speaking of how we experience the two, they do share similarities. For instance, despite the intented emotional reponse the artist and advertisers hope to elicit, we still attach our own personal meaning to the work since it passes threw the layer of self. An artist may create just for the sake of creating (in this regard art is as far from advertising as flipping burgers) or instead create for a specific purpose in the same way we advertisers do, in which case the two relate. This hold true though...when speaking of some types of advertising, any art or even music, we do not simply view it, we experience it, going beyond the purely logical appealing to our emotions in much the same way we experience God, love, hate, or any other human emotion. So while I'll agree with most everybody who has commented below on a general level, I have to disagree on a very limited basis because I think some advertising can in fact be comaparable to art.
Friday, March 24, 2006. 11:10AM by michael Iva
I'll be art after my 15 minutes. Like WOW man!
Sunday, March 12, 2006. 04:25PM by Marc Rapp
And furthermore, art requires no explanation.
Sunday, March 12, 2006. 04:22PM by Marc Rapp
No. Advertising is an end-result. It is the function that precedes the form. Therefore it is an art-form. Art is free to interpretation and analysis. It can be whatever the surveyor wants it to be. Advertising has immediate objectives that must appeal to the largest mass of narrow-minded perceptions in a concise amount of time. Art simply exists. An individual will decide it's relevant meaning and message.
Thursday, March 2, 2006. 07:41PM by Caroline Chen
Is art advertising?
Tuesday, February 28, 2006. 07:38AM by Bruce DeBoer
Pure craft is often mistaken for art. Art = imagination + craft + passion. IMHO - the art director as frustrated artist is trying to self-actualize through advertising and design work. On the other hand, like the word "love", "art" has many meanings. Advertising can be thought of as the art of persuasion for example. btw - I don't mind revisiting this question because it has so many facets and implications.
Tuesday, February 28, 2006. 06:39AM by EXIT3A .com
All interesting and great points made below. I’m not trying to define what it means to be an artist but rather that advertising is not art. I chuckle when I read interviews in the ad rags with ad folks who claim what they do is art. Honestly, that makes me laugh. Out loud.
Tuesday, February 28, 2006. 05:59AM by michael Iva
Mark—- For whatever its worth, everyone I know who is an artist, also has these traits: they are ‘young’ at heart, ‘immature’, and full of the wonderment of a child. Which I believe are some of the reasons why they are creative. I also think Tom’s questions represent important concerns that should be asked on a regular basis, so people in our business are well aware of the rules of the game, the roles they play, and the realities; so they know more about what they are dealing with.
Monday, February 27, 2006. 09:37PM by Mark Weills
Micheal- Yes, you are so right. Tom-I almost always love your posts, but just this once, I pose this to you: Our we so young and immature that this question needs to be posed even once, or once again? I think not. Please, please prove me right, just this once.
Saturday, February 25, 2006. 01:11PM by michael Iva
“Is Advertising Art?”. . . NO. Advertising might use art for business sake. Yet, advertising is just art for business sake…while, art is, art for art’s sake. Different concepts.----------“Advertising is a compromise. Art isn’t.”. . . Everything people have to deal with in life is a compromise, in some way, shape, or form; everything, including their art. The very duality of the artist’s persona is a compromise. Artists are insecure people, who possess tremendous egos; their need for exposure and acceptance, to gain self fulfillment is a universal trait and need. Other artistic compromises they must endure: maybe the artist does not have the conceptualization talent, or translational skills required to conceive or execute their perfectionist visions into art (which is never quite what artists wish it would have been, or not as good as it could have been, or never quite finished). Everyone has to serve someone, in order to survive and prosper. We in advertising, serve business and profit. Artists serve not only themselves, and they art; but also must somehow serve their patrons and galleries and critics (or they end up broke, with one ear missing).
Saturday, February 25, 2006. 07:32AM by EXIT3A .com
I assume by the 'other end' you mean ass = shit
Friday, February 24, 2006. 04:56PM by Anthony Jones
Bernini, Michaelangelo, Raphael. All artists, all compromised by the church's decisions on what is acceptable. But somehow, art came out the other end.
Friday, February 24, 2006. 03:04PM by EXIT3A .com
Compromised as in acquiescing to client requests/demands, agency requests/demands, media regulations… Relevant is a double-edged word. More often than not, my posts are just relevant to me. And maybe one or two other people with too much time on their hands.
Friday, February 24, 2006. 02:17PM by Bruce DeBoer
BTW - when asked "is this post relevant" in the rating corner, what exactly does that mean? Relevant to what?
Friday, February 24, 2006. 02:14PM by Bruce DeBoer
compromised (as in negotiated), perhaps not - constrained, definately.