The Economist is known to cut through the hype and analyze companies in an unbiased and lucid manner.

Now it puts media darling Google under the scanner.

Here are snippets from “Fuzzy Maths”

"Google is thus starting to look a bit as Microsoft did a decade ago, with one strength (Windows for Microsoft, search for Google) and a string of mediocre “me-too” products."

"Google recently sent its first lobbyists to Washington, DC. Its decision to build an “evil scale” to help it devise its China strategy was more unusual, but its hiring of Al Gore, a former American vice-president, to aid the process, was just the kind of thing that old-fashioned empire-building firms do all the time."

I feel it’s time Google dropped its pretentious “Do no evil” slogan and faced the reality that it’s just another corporation no better or worse than Microsoft, Yahoo or Amazon.

If not then Danny Sullivan’s “25 Things I Hate About Google” will soon touch 100.