Several months ago I heard, with curiosity, of a new concept store called: Cereality. I just read a press release stating that the third store will open on June 27th [one already exists in Philadelphia and Arizona].

Cereality, in short is a Cereal Bar and Café – designed to make eating cereal outside of the home an “experience.”

From take-out containers of your favorite fruity grain to cereal bars to bakery items, snack mixes, granolas and smoothies; customers can get their own personalized cereal creations made-to-order by picking from over 34 cereals and 35 different toppings.

What a great idea to take the basic concept of a food, most commonly thought of and used during breakfast occasions [although we starving college students always knew the nutritional value of a bowl of fruit loops for dinner] and expand its usage, behavior and rituals to other times of the day.

Me thinks with a little brain power – this concept could quickly catch on. [breakfast pizza take-out anyone?]