by Muhammad Saleem

Corporate pitches are usually unnecessarily long, filled with useless buzzwords and an unfortunate lack of transparency (in favor of overstatement). An elevator pitch is supposed to solve that problem by forcing the person making the pitch to do it in 30 seconds or 150 words (the time it would take you going from the lobby to your floor in an elevator). The time restriction ensures that all formalities and verboseness are dispensed with and only the most important and relevant information is shared between an entrepreneur and a venture capitalist.

With no more than 30 seconds to convince someone to give you a couple million dollars, what do you focus your pitch on?

1. What is the core idea and what problem does it solve?

2. Has it been done before (is there competition?) and is there a viable market for your core idea?

3. Why are you best suited to solve the problem and what is your business model?

These are some of the most important basic elements that you have to cover in 150 words or less. But what if you only had 140 characters to make an impression; what would you do?

Visit Click to Open Web Page to read more.

MUHAMMAD SALEEM
Social Media Marketing Consultant

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