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Does Obama Mean the End of Prozac Nation?

by Marc Lefton
Tuesday, November 11, 2008. 05:41AM
938 Views 8 Comments

According to Media Buyer Planner, Obama may look into banning DTC Pharma ads. Apparently we're the only civilized country in the world who advertises prescription meds on TV. Perhaps the end of such advertisements will stop people from taking pills, and in many cases, fatal combinations of them via multiple doctors unnecessarily.

As my friend Danny used to say as an orderly, "We line 'em up, drug 'em up, send 'em on their way." Advertising of prescription drugs can lead to people making up their symptoms just to get the drugs they think they need.

What will this mean for us? Probably a lot less calls from recruiters that go something like

"Hey Marc - I'm not sure if you might be interested in making a move, and this might be a little out of the box but they are doing some really great work at this COUGHdirectCOUGH pharmaCOUGHCOUGHCOUGHceutical agency and the money is really good, so I definitely wanted you to be aware (click) Hello??"

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Wednesday, October 7, 2009. 05:59PM by Marc Reiss
[Lefton, of course]
Wednesday, October 7, 2009. 05:58PM by Marc Reiss
I beg to differ, Marc...
Thursday, February 5, 2009. 10:35AM by Buddy 'Friendly' Wachenheimer
SAY NO TO DRUGS!. . .AND "ALL" DRUG DEALERS!
Thursday, February 5, 2009. 09:37AM by Marc Reiss
The ethics of pharmaceutical advertising to consumers is the root of my career and the reason I chose it. After writing an extensive thesis in college on this topic, I came to a split conclusion. Ask me for insight or findings. Then working at DTC Perspectives certainly furthered my judgment! I'll tell you one thing--if I see one more Boniva spot with Sally Field belaboring the message of "one"--a line has been crossed. It may benefit the industry tremendously to at least temporarily halt obtrusive DTC TV advertising. In the long run, it needs to regain public trust; people in the US are constantly reminded of the money spent on the ads because of their overbearing frequency and often depressing fair balance. People have a right to watch TV without hearing about the risks of every drug advertised. It's almost self-inflicted dejection to an extent on the part of industry... Perhaps to sell more Cymbalta. Clearly I have strong opinions on this. I agree with Sonja. Let's just leave it at that.
Tuesday, November 18, 2008. 05:37PM by Brady Frey
I'm split on this issue; I hate these ads as much, sometimes more, than the next, but this is America. You're walking a fine line when you restrict advertisement, it's a running snowball to larger censorship. The problem may not be advertisements so much as the root of the issue being the sheer financial power of these organizations: put a siphon on their political reach and rampant billing. Restructure their industry from the inside out, and fix the root of the problem when the cultures gone corrupt. Ads are just the cosmetic issue.
Friday, November 14, 2008. 10:51AM by Bret Carpenter
Not to mention that the treasury department is no longer funding medicine cabinet abuse. {Which make one wonder if that is the reason Medicaid is cut by the tens of billions?}
Thursday, November 13, 2008. 05:11PM by Sonya B
I'm torn on this issue. An informed consumer/patient is good, but some people walk into a doctor's office and demand a medicine. Some doctors prescribe to shut people up and others don't. It's tricky.
Tuesday, November 11, 2008. 07:05AM by Buddy 'Friendly' Wachenheimer
(Click) Hello??"....no joke. Fuck the drug dealers! All of them.