Founded in 2004 by Marc Lefton, Adholes was one of the first ever social networks. It was featured in the Wall Street Journal, Honored by the Webby Awards and was an Ad Age Power 150 blog. We had 20 live chapters around the world, including live mixers, and a robust job board. Members networked by posting interesting blogs and commenting on them.
For many senior people in advertising, it was the first social network they ever experienced. By 2010, most of the industry had migrated to LinkedIn, and Adholes was on antique software. It was somewhat resurected in 2010 as a Slack Community, which still exists, but Slack Communities have started to die down as their management never embraced optimizing the software for this purpose.
Now that LinkedIn has turned into a hot mess of spammers, your boss expecting you to “build your personal brand and represent the company,” and all the other things that make mass social networks a diminishing experience, Adholes has returned as a private network where we can kick back, relax, connect with others and not worry about the entire world seeing what we’re up to.